Pay per Click(PPC)
Pay Per Click (PPC) is a form of online advertising on Google, Yahoo, Bing and other search engines
where advertisers bid against each other in a cost per click model. Semdrive is a Microsoft
adExcellence Member, Google AdWords Qualified Company, Google Analytics Qualified , and a
Yahoo Qualified Ambassador with over a decade of experience. We significantly
increase sales, leads, & revenue for our clients using advanced testing
and analytic strategies including multivariate landing page testing, analytics sales,
funnel analysis, keyword and ad text testing. Our rigorous testing, analysis, and optimization ensures
that our client's budgets are used wisely on keywords and ads that result in high ROI
(return on investment).
Contact us for a detailed Scope of Work
Bing, Google, Facebook, Youtube, LinkedIn and Twitter Pay per Click Campaigns and Ad group setup
- Monthly PPC management, Analysis and Optimization
PPC management services include:
- Campaign structuring to maximize ROI.
- Landing page recommendations to ensure high conversion rates.
- A/B landing page testing.
- Conversion tracking and strategic bid optimization to increase ROI.
- Ad Text development to increase CTR (click through rates) and Quality Scores.
- Google Analytics reporting and website traffic analysis.
- Detailed reporting outlining campaign, ad group, ad text and keyword performance statistics.
- Keyword expansions and testing to identify new converting keywords.
- World class support and advanced optimization methods.
SEM Tip: SEO should be your foundation before jumping into paid traffic. SEO allows us to enhance
your website, landing pages, etc. to impact conversions before you start buying traffic. You need a
keyword analysis before trying to target keywords that are not frequently searched by users, and how would you know
which keywords to use? Optimizing your website for search engines will guide you to a successful PPC
Campaign in the future.
Still, a PPC Campaign is a great marketing tactic that will definitely increase traffic
to your website. Imagine what it will do for you if conducted simultaneously with an SEO effort? Want to
give it a try...ask Semdrive's experts about the benefits of running SEO
and PPC together.
Pricing
Bing - Basic, Approximate $3,000:
Monthly Retainer for PPC Management
- Minimum monthly retainer: $3,000 or 12% of previous month's spend on search engines ("percentage of spend"), whichever is greater
Google - PPC Campaign Analysis and Optimization
Approximate: $3,000
Monthly Retainer for PPC Management
- Minimum Monthly Retainer: $3,000 or 12% of previous month's spend on search engine ("percentage of spend"), whichever is greater.
Facebook - Advertising (PPC) Approximate $2,800
Develop and Deploy Facebook CPC Campaign:
Setup Facebook Insights Tool:
Google Analytics Setup:
Monthly Retainer for Facebook Ad Management $1,800:
Twitter PPC Ad Setup and Monthly Retainer
PPC Campaign and Conversion Tracking Setup Approximate $1,800
Monthly Retainer for Twitter PPC Management
- Monthly Cost: $1,800 or 12% of previous month's spend ("percentage of
spend"), whichever is greater.
YouTube - PPC Ad Setup and Monthly Retainer
PPC Campaign and Conversion Tracking Setup Approximate $1,800
Monthly Retainer for YouTube PPC Management
- Monthly Cost: $1,800 or 12% of previous month's spend on search engines ("percentage of spend"), whichever is greater.
LinkedIn PPC Ad Setup and Monthly Retainer
PPC Campaign and Conversion Tracking Setup Approximate $1,200
Monthly Retainer for LinkedIn PPC Management
- Monthly Cost: $1,200 or 12% of previous month's spend ("percentage of spend"), whichever is greater.
